Enhancing the Value of E-Cars

When drivers consider buying their first new electric car, they’re usually looking for "more value" than before. Real added value is a customer service that goes beyond the experience of driving. Porsche Consulting has analyzed the current market and defined services that add value of real benefit to both sides — to customers just as much as to makers and sellers of new electric cars.

By creating attractive packages, any reservations customers might have about electromobility can be dispelled. These extras can take the form of solar panels at homes, special rates from environmentally friendly power companies, or preferential access to an extensive network of high-speed charging stations. The overall package of the car plus auxiliary benefits should of course also be attractive in terms of price. 

This “everything from a single source” approach, however, also requires a new way of thinking from market players in different disciplines — including car manufacturers, utility companies, and insurers. As a rule, car drivers also want to limit their financial risk. This applies all the more so if they have little or no personal experience with a new technology, as is currently the case with electric drivetrains. Innovative insurance policies that kick in if the costly high-powered battery units should have any problems can be helpful here. Maintenance packages with flat fees for inspection services could also allay concerns about financial surprises.