The Art of Building Customer Ecosystems
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Creating superior value propositions through seamlessly integrated services
Customer ecosystems are on the rise. With the rapidly growing technology landscape and increasing customer demand for highly personalised experiences along their customer journey, companies need to find new ways to deliver real value to their customers. Creating superior customer value can only be achieved by offering integrated and seamlessly connected solutions. Companies need to build collaborative networks and forge strong partnerships. But this is easier said than done. To meet this challenge and generate a sustainable competitive advantage, it is crucial to understand how to lay the foundations for a successful customer ecosystem, how to build, operate and scale it - and manage the complex transformation process.
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