R&D Strategy & Operating Model

A clear R&D strategy and a high-performing operating model are the foundation for speed, quality, and impact. We help research and development departments create value – today and in the future.

Service Offering R&D Strategy & Operating Model

Opportunities

Driving Efficiency in Dynamic Times

A high-performing research and development (R&D) function is a key driver of future readiness and competitive advantage. Porsche Consulting supports companies in strategically repositioning their research and development activities, closely aligned with corporate and product strategy and focused on relevant innovation, technology, and market trends. As a strategy consultancy, Porsche Consulting combines these perspectives with a holistic transformation of organizations, processes, and governance models, enabling modern development approaches such as software-defined products, systems engineering, and agile at scale. 

Data-driven performance management creates transparency, maximizes the effectiveness of investments, and ensures sustainable efficiency improvements. From shortening time-to-market to optimizing global R&D footprints, Porsche Consulting helps organizations unlock value across the entire development landscape. The targeted use of artificial intelligence throughout the development process further improves execution while enabling clear product differentiation.

Solutions

Future-Proof Research & Development

R&D Strategy

How can long-term competitiveness in research and development be secured?

Porsche Consulting develops forward-looking R&D strategies that are closely aligned with both corporate and product strategy. The approach systematically incorporates technology and market trends to create sustainable competitive advantages. 

A key success factor is close collaboration with external partners, including companies, start-ups, universities, and research institutions. These strategic partnerships help build new capabilities, accelerate innovation cycles, and secure access to critical future technologies. Through innovative approaches, Porsche Consulting enables organizations to identify and leverage technological potential at an early stage.

R&D Performance

How can companies improve research and development performance over the long term?

High-performing R&D is becoming increasingly critical to business success. Yet many organizations struggle to understand which factors have the greatest impact on performance. 

Porsche Consulting analyzes the key performance drivers and identifies untapped potential throughout the organization. Based on these insights, we define targeted measures along the entire development process to optimize product development, from a strategic target state to tangible products and innovations.

R&D Transformation

How can companies position their R&D departments for lasting success and market impact?

Technological disruption is transforming research and development faster and more profoundly than ever before. To remain competitive, organizations need to rethink their structures, capabilities, and ways of working. This is particularly relevant in areas such as software, artificial intelligence (AI), and connected ecosystems. 

Porsche Consulting translates emerging technology trends into a clear target vision for R&D and drives implementation with a strong focus on execution. This includes defining clear responsibilities, fostering effective partnerships, and enabling people across the R&D organization to succeed in a rapidly changing environment.

AI in R&D

How can companies integrate AI into research and development effectively?

Artificial intelligence (AI) is redefining what is possible in research and development. It unlocks new opportunities to accelerate development processes, manage growing complexity, and improve efficiency. 

Porsche Consulting identifies where AI delivers the greatest value and works closely with clients to transform their R&D departments.    

Insights

Trends and Solutions

Reinventing the Wheel

The automotive industry shows how new products can be developed even under complex conditions.

Spotlight on Battery

Setting the right strategies along the value chain of the battery industry and delivering on them

Innovative Working Atmosphere

How managers succeed in giving New Work a nudge

Contact

Consulting that works

Reach out to us. We are here to provide support in technology and development.

Pschemyslaw Pustelniak, Senior Partner Strategy & Organisation Porsche Consulting
Pschemyslaw Pustelniak
Practice Lead Development & Technology