Cookie Policy

Your cookie settings on this website

1. Scope

This Cookie Policy describes the nature, scope, purpose and legal basis on which we, Porsche Consulting GmbH, use cookies on our website. Cookies are small files (such as scripts, pixels and tags) which are stored on your terminal device, with the help of your web browser. They can be used to provide comprehensive functionality, to make your user experience more convenient and to optimise content.
 

2. Data subject rights

For further information concerning how we use your Personal Data please refer to our Privacy Policy. 

3. Categories of personal data

When we refer to the categories of data processed in this Porsche Cookie Policy, we mean in particular the following data:
master data (e.g. names, addresses, dates of birth), contact data (e.g. e-mail addresses, telephone numbers, messenger services), content data (e.g. text entered, photos, videos, contents of documents/files), contractual data (e.g. object of the contract, terms, customer categories), payment data (e.g. bank details, payment history, use of other payment service providers), usage data (e.g. history on our website, use of specific content, access times, contact or order history), connection data (e.g. device information, IP addresses, URL referrer), location data (e.g. GPS data, IP geo-localisation, access points), diagnostic data (e.g. crash logs, performance data of the website/app, other technical data for the analysis of faults and errors).

4. Categories of cookies and similar technologies

Cookies are text files that are stored or read by a website on your end device. They contain combinations of letters and numbers which enable us to recognise the user and user settings when the user returns to the website which set the cookie; they also enable the user to stay logged in to a customer account and allow us to statistically analyse a certain user behaviour.

The WebStorage technology enables the local storage of variables and values in the user's browser cache. The technology includes so-called 'sessionStorage' which remains stored until the browser tab is closed as well as 'localStorage' which remains stored in the browser cache until the cache is emptied by the user. The localStorage technology enables, among other things, recognition of the user and user settings when the user comes back to our website.

Cookies/similar technologies can only be accessed from the Internet address where the cookie was set. This means that we cannot access the cookies set by the service providers involved. They cannot access our cookies either. Third parties cannot access our cookies or those of the involved service providers. Third parties may only gain access by technical attacks which we cannot control and for which we are not responsible.

Pixel tags are small graphic files which are loaded from the severs of the respective service provider when a user accesses our website. This also includes loading of the program code which enables the collection of data (e.g. regarding your user behaviour while visiting our website).

Cookies and similar technologies can enable information to be stored in your terminal device or information stored in your terminal device to be accessed. The cookies used on our websites can be divided into different categories. While technically necessary cookies are always stored when you visit our websites, you have the option of specifying whether or not you want to allow the use of cookies in the other categories. You can change your settings at any time. Please note that blocking certain types of cookies may result in an impaired experience of our website and/or the services and functions that can be accessed via it.

We use both cookies and cookie-like technologies on our website (jointly referred to as ‘cookies’). The cookies used on our website can be divided into the categories set out below. You can change your cookie settings at any time. Please note that blocking certain types of cookies can impact on your experience of the website and/or the services available.

Strictly Necessary Cookies

These cookies are necessary in order for the website to function correctly and are saved automatically when the website or a particular function is requested, unless you have disabled cookies in your browser settings.

Strictly Necessary Cookies enable you to move around our website and use the features as we intended. Without these cookies, some services cannot be provided – for example, remembering previous actions such as your previous cookie setting preferences. These cookies are used exclusively by Porsche and are therefore known as first-party cookies.

Analytical Cookies

These cookies are used for web analysis and reach measurement to allow us to measure and improve the overall performance of our website and optimise the content.

Analytical cookies, can for example, count the number of visits to our website and determine from which other websites our pages are accessed. We can therefore find out which sections of our website are most popular, which are the least frequented and how visitors navigate our website. If you have activated these cookies, you can deactivate them at any time in your settings above or via the settings in your browser.

Marketing Cookies

Marketing Cookies are used by our carefully selected third-party providers, to provide interest-based content and advertising on other websites and social media platforms, based on an analysis of previous usage behaviour on our website.

Marketing Cookies can create usage profiles (behavioural profiles) based on information supplied by the providers of the retargeting/remarketing services we use, sometimes anonymously or using pseudonyms. We will not use your data collected in this way to personally identify you, and will never merge it with the personal data we hold about you. These cookies can also be used to limit the number of times you see an advertisement to avoid over exposure.

Cookie storage duration:

Session cookies

Most cookies are only required for the duration of your current service request or for your session and they are deleted or become invalid as soon as you leave our website or when your current session expires (so-called “session cookies”). Session cookies are used, for example, to hold certain information such as your registration for our website or your shopping basket.

Permanent cookies

Just occasionally cookies are stored for a longer period, for instance to recognise you when you re-visit our websites at a later time and in order to be able to retrieve saved settings. This enables you to access our websites more quickly or conveniently and without having to reconfigure certain settings, such as your chosen language. Permanent cookies are automatically deleted after a predefined period of time if you visit the page or domain which issued the cookie.

Flow cookies

These cookies are used for communication between various internal Porsche servers. They are saved at the start of a user interaction and deleted again once this has ended. During the interaction flow cookies receive a unique identification number, but this does not allow any kind of inferences regarding the actual customer or user or to enable us to personally identify you.

Third party content and cookies:

Our website uses third-party services to integrate their content, for example plugins from social networking sites. The providers of this content are notified of your IP address; they would be unable to transfer the content to your device without this and the content would therefore not display. The Third-Party provider may also store cookies on your device.

So-called “Third-Party cookies” are saved and used by other companies or websites, for example by the providers of web analysis tools, or to show interest-based advertising. More detailed information on the cookies used by our Third Party providers, such as Google, Twitter, Facebook Inc, Linkedin & YouTube, can be found on our Cookies Settings page. 

Google Analytics:
This website uses Google Analytics, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). On behalf of the operator of this website, Google will evaluate your use of the website to compile reports on website activity and to provide other services related to website and internet usage to the website operator.

Since the coordination between the Hamburg Commissioner for Data Protection and Freedom of Information and Google, based on the decision of the Düsseldorf Circle on data protection-compliant design of analytics methods for audience measurement in online services, it is possible to use Google Analytics in a data protection-compliant and unobjectionable manner under certain conditions. We strictly adhere to these requirements. Specifically, we note that Google Analytics on this website has been extended with the code “gat._anonymizeIp();” to ensure the anonymized collection of IP addresses (so-called IP masking). Your IP address is shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google. Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/.

Google Analytics also uses “cookies.” The information generated by the cookie about your use of this website is usually transmitted to and stored on a Google server in the USA. You can prevent the storage of cookies by adjusting the settings of your browser software; however, we must point out that in this case, you may not be able to fully use all the functions of this website. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser add-on.

Google Tag Manager:
For the sake of transparency, we note that we use Google Tag Manager. The Google Tag Manager itself does not collect any personal data. The Tag Manager facilitates the integration and management of our tags. Tags are small pieces of code that, among other things, are used to measure traffic and visitor behavior, track the impact of online advertising and social channels, set up remarketing, target audiences, and test and optimize websites. We use the Tag Manager for the Google services Google Analytics and GA Audience. If you have deactivated tracking, this deactivation will be considered by the Google Tag Manager. For more information on Google Tag Manager, see: https://www.google.com/intl/de/tagmanager/use-policy.html.

5. Location of Processing

The processing of personal data collected by means of cookies is generally carried out in the European Union (EU) and the European Economic Area (EEA) or in third countries for which the European Commission has confirmed an adequate level of data protection in accordance with Article 45 (3) GDPR. However, in particular the third-party providers used may have their registered office in third countries such as the United States of America (USA), which do not have a level of data protection corresponding to that under the GDPR, or process the data there. In such cases, we observe the requirements of Articles 44 et seq. GDPR and, where possible, take measures to bring the level of data protection in line with the standard of the GDPR by means of appropriate guarantees, in particular by concluding standard data protection clauses/standard contractual clauses as issued by the European Commission pursuant to Article 46 (2) (c) GDPR. In this respect, a transfer may also take place if this is necessary for the performance of a contract or the implementation of pre-contractual measures pursuant to Article 49 (1) (b) and (c) GDPR.

As far as cookies for analysis as well as for (potentially personalized) marketing are concerned, which are only used on the basis of consent, the corresponding declaration of consent pursuant to Article 49 (1) (a) GDPR also includes the fact that the data may be processed in third countries outside the EU, which do not have a level of data protection that complies with the GDPR. For more information on the location of processing for the cookies used, please refer to the sections and detailed views below. Please note in connection with giving consent that due to the different legal situation in the third countries, there may be latent risks that transferred data may not be processed in accordance with the GDPR (e.g., by the third party providers merging the data with other data and using it for their own purposes, and you may not be able to exercise data subject rights such as rights to access and deletion against it as would be possible under the GDPR). In particular, local authorities in the respective third country could gain access to the data without providing you with effective legal protection or enforceable rights as in the EU.

6. Consent and options for objecting to the use of cookies and similar technologies

In the settings for cookies and similar technologies on our website, you have the option to voluntarily consent to the use of technologies for analysis as well as for (potentially personalized) marketing and the potentially corresponding transfer of data to third countries individually or in general and revoke them at any time for the future. 

If you do not wish to use certain technologies or cookies in general, you can also prevent them from being stored on your end device by setting the appropriate settings on your end device and/or internet browser.
You can select 'Do not accept cookies' in your Internet browser settings. The process for managing and deleting cookies in your Internet browser settings is detailed in the help menu of your Internet browser. You can also block all cookies using free Internet browser add-ons such as 'Adblock Plus' (adblockplus.org/de/) in combination with the 'EasyPrivacy' list (easylist.to) or 'Ghostery' (ghostery.com). Access to similar technologies such as WebStorage content or pixel tags cannot be excluded in every case.

Stored cookies can be deleted at any time in the system settings of your device and/or Internet browser.

Please note that the functionality and range of functions of our offer may be limited if you block cookies or similar technologies or do not give your consent to their use.