Responsiveness and flexibility, resilience, costs, sustainability, delivery performance – these sometimes contradictory target objectives must be harmonized with each other through supply chain management. Achieving this requires not only the right strategy, but also digital and innovative solutions in the implementation. As an overarching function within the company, the requirements from sales, development, procurement, quality, production, logistics and the supply chain all have to be taken into account. And all the while constantly keeping sight of the strategic objectives of the company to fulfill individual customer requirements and demands.