Porsche Consulting launches ASIA HUB

Connecting Europe and Asia to accelerate innovation and growth

Porsche Consulting ASIA HUB Europe China
08.08.2025 | Article

Porsche Consulting launches the “ASIA HUB” to better connect Europe and Asia in a new era of innovation. China has evolved from being the world’s production hub into a global innovation powerhouse driven by disruptive speed and scale. In this dynamic environment, China matters more than ever. The key question is whether globally acting corporates are ready for this new era.

To help companies navigate this changing landscape, Porsche Consulting has created the ASIA HUB. This dedicated competence center connects Europe with China and the wider Asian region. It delivers firsthand market intelligence to support better strategic decisions, refines Sino-European strategies to strengthen cross-border collaboration, and provides customized services such as go-to-market strategies and regional footprint planning. The ASIA HUB also curates learning journeys that foster cross-cultural understanding, innovation, and leadership.

In a world where innovation knows no borders, the ASIA HUB is Porsche Consulting’s strategic competence center to shape the future of cross-continental collaboration and business success.

As a virtual organization, it links teams and markets across continents, strengthens market awareness, accelerates sales collaboration, and boosts business growth. Acting as a thought leader and trusted partner in the Sino-European ecosystem, the ASIA HUB empowers European corporations to scale innovation in Asia and supports Chinese corporations in unlocking growth opportunities in Europe.

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