Europe, How Are You?

Five steps to reshape competitiveness of the European automotive industry
Knut Krümmel | Markus Massmann | Dr. Stephan Wabra
Jul 2025 | Strategy Paper | English

Europe, How Are You?

Five steps to reshape competitiveness of the European automotive industry

Europe’s automotive industry is under pressure: new competitors are capturing market share with speed and technological strength. At the same time, fragmented regulations and internal complexity are slowing down the transformation that is urgently needed. Much is at stake – but the continent has what it takes to reinvent itself. Our strategy paper outlines five key levers to help Europe’s automotive sector realign its strengths – by reducing complexity, accelerating decision-making, fostering collaborative value creation, advancing a truly European industrial policy, and embracing bold renewal. Those who act now can turn crisis into opportunity – and shape the future of mobility with European confidence.

€384 billion

in annual fiscal income is generated by the European automotive industry—comparable to Germany’s entire federal budget.

60%

of new vehicle sales in Europe are projected to be new energy vehicles (NEVs) by 2030, signaling a major shift toward electrification.

47 months

is the average time it takes a European OEM to bring a new vehicle to market—nearly 70% longer than Chinese competitors.

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Knut Krümmel, Senior Partner Automotive Industry Porsche Consulting
Knut Krümmel
Industry Lead Automotive Industry

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