The Porsche consultants began with a dedicated digital strategy and also accompanied the implementation. For this, Porsche created the #DigitalFamily, with more than 2,500 members now working in cross-functional teams on digital products — at 14 major innovation sites including Palo Alto, Shanghai, Tel Aviv, Zagreb, and Berlin. And it transcends company boundaries, since employees of MHP and Porsche Digital are part of it as well. The Porsche digital family thus ensures that all its members pursue uniform goals, and that it is attractive to talent. And the family is set for further growth.